9 Inbound Marketing Strategies

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1. Share Your Story
Nothing draws people more than a well-told story. As mentioned, inbound marketing is all about attracting your audience. And a way to do this is by telling your brand's story.

There's a reason why companies share their “why” to the public so that they can attract consumers that support and believe in their cause.

Nike's reason is to bring inspiration and innovation to every athlete in the world. Tesla's goal is to accelerate the world's transition to sustainable energy.

Once people know what your business or brand stands for, they'll be more inclined to purchase from you if they support your beliefs.

2. Be Social In The Digital Space

Whenever you see someone that's friendly, kind, and asia mobile number list smart at a conference, it's impossible to resist the feeling of making acquaintances with the person. You see no risk in being friends with the guy.

This is exactly the persona you want your business to be seen in the online world. So how can you show that you're friendly, kind, and smart? You can do so on social media platforms. Be friendly to your audience, cater to their needs, and add value to them.

Once they see these characteristics, they'll be drawn towards your profile and proceed to your website to know more about you.

Some big companies value this aspect so much that they invest in a social media engagement tool to make sure they're on top of every response or comment they get.

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Look at how Key West Aloe puts in the effort to respond to every comment in their posts:

Notice how it's not an automated response. It's personalized and in context to what their audience is saying.

3. Create Value-Packed Blog Contents

A way to add value to your audience is to share information through written content. All sizes of businesses do this because it's one way to teach their audience, share their products, and display their expertise.

If blogs weren't helpful, big companies like Amazon, Tesla, and Microsoft wouldn't have spent time and effort in doing this activity. But that is simply not the case. Blogs benefit e-commerce stores no matter the size.

Blogging is an avenue for brands to educate their audience. It's also a way to share updates and announcements.

Showmojo, a self-showing rental property platform, uses its blog page to announce its products and promotions. It also has blog posts that inform and educate its audiences.


An additional tip to create a value-packed blog is to include images. This makes the overall content engaging and easy to read. You can insert tables, diagrams, and even infographics.


Look at how e-commerceCEO's blog on How To Sell Amazon. Not only is it teaching its audience a detailed way on how to do something but their overall content is engaging as well. It used diagrams, quotes, screenshots, and graphs.