E-commerce on Instagram? Collections is on the way!

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A new way of selling on the internet is coming, it's a kind of e-commerce on Instagram  that's coming. Find out a little more about “Collections”.
Recently, Instagram started testing a new tool within the application, the function is called “Collections”.

Basically, they are sponsored ads within the platform, which can be published in the form of a video or image. Ads offer the possibility of listing the price of the advertised product, as well as other related products and “buy now” call-to-actions (CTA’s) buttons.

This ad format is already present on Facebook, called “Collection Ads” . (By the way, here’s a tip, if you sell products online, do a test!)

The possibility of e-commerce on Instagram is very interesting, as  whatsapp database long as it is used correctly. On this social network, creating visually beautiful and attention-grabbing publications is essential, since, unlike Facebook, this is a much more visual platform, where text remains in the background and images and videos are the main highlight.
And it's worth emphasizing:  to use Instagram e-commerce, you will have to pay.

On Facebook, the organic reach of pages is getting smaller and smaller . On Instagram, this doesn't happen yet, but the trend is for more and more paid features to take over the platform .



On Facebook, the organic reach of pages is getting smaller and smaller . On Instagram, this doesn't happen yet, but the trend is for more and more paid features to take over the platform .

If your brand sells online, be sure to pay attention to this new feature, which should be available to everyone soon.
It will be a great way to expand your number of followers (to reach more users organically), promote your products and of course, sell more.
Do you want to know other essential tools to reinforce your presence in the digital world, even if you don't have an e-commerce? Download our guide by clicking the banner below!

Top digital marketing tools and how they will increase your sales.

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