Salvador Trinxet Llorca, Entrepreneurs and Export

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To face international competition we must diversify our markets and even our products must undergo the necessary changes that achieve receptivity where we plan to enter. The risk of operating in a single market is great when there is saturation of supply, the economic situation forces us to make global decisions about the destination and expansion of our business; Some advantages that can drive us to make this decision are getting involved in the world market, reducing costs, making strategic alliances.

Taking advantage of comparative advantages and the Phone number database opportunities of expanded markets through preferential agreements, to ensure the sustainability of the company, achieve greater profitability, improve the corporate image, not depend solely on the local market, What are some of the most common obstacles when exporting? Salvador Trinxet Llorca – tells us some. A very important obstacle may be not having the right product, or not being able to adapt it to the requirements of the target market. Not responding to the quantities demanded by the buyer, not complying with quality and delivery times. Failure to achieve competitiveness due to poor cost calculation and pricing. Not conducting a competitive study.


Ignorance of the appropriate distribution channels. Incorrect selection of distributors, lack of knowledge of the best way to make contracts and lack of resources, ignorance of the promotion mechanisms used in the target market and the most serious lack of knowledge of the target market. Where to export initially? recommends us to take into account; nearest markets; it is easier to know; markets where there is cultural connection (recognition of the reaction) and markets in rapid growth.