如何在 SEO 环境中使用销售渠道

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尽管我们已经听说SEO及其功能很长时间了，但关于搜索引擎定位策略和搜索引擎定位仍然存在很多错误信息。例如，我们是否知道制定该战略时必须考虑的所有行动？最安全的答案是否定的。一个明显的例子是渠道等方面，尽管这也是一个 SEO 问题，但经常被忽视。 在 SEO 环境中使用漏斗或转化漏斗可以帮助改善网站访问者的体验，从而增加销售额，这就是 SEO 和在线营销顾问 Lucía Rico 在SiteGround最新网络研讨会中向我们展示的内容。 在本次网络研讨会中，Rico 解释了什么是销售漏斗、什么是客户旅程、如何创建适应漏斗的 SEO 内容、不同的搜索意图是什么或如何面对 SEO 漏斗。

如果您无法观看嵌入的视频，请单击此处。 首先，Rico 定义了销售漏斗：“我们购买商品时所经历的阶段的图形表示，开始时比结束时更宽，这有助于我们将流量引导到真正相关网站的 电话号码数据 部分内容，这有助于在语义上丰富网站，并通过它陪伴用户完成整个购买过程。 此外，专家解释说，在销售漏斗中必须考虑以下几个方面：根据搜索意图进行关键词研究、制定内部链接键、无需点击即可搜索、进行发现搜索、验证搜索、推荐或忠诚阶段以及评论的需要。



“转化漏斗并不以销售结束，而是以忠诚度结束，”专家说。 根据 Rico 的说法，我们必须平衡三个方面：渠道、搜索意图和品牌。所有这一切都不要忘记 SEO 的支柱：抓取和索引、相关性和流行度。«如果我们只关注相关性而超越爬行、索引和流行度，我们将很难对其进行定位。“我们将通过链接、提及和引用的技术来提高受欢迎度，”他建议道。 如果您想了解有关 SEO 的更多信息或深入研究此网络研讨会，您可以单击此处观看完整视频或查看SiteGround在其 YouTube 个人资料上的SEO 网络研讨会列表。

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