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Google Now, Cortana, etc. in our daily lives or the way in which people keep themselves updated fewer and fewer newspapers and always multiple social networks . Technology changes, people change, Google changes Considering the technological and social changes underway, Ben Gomes indicates some key elements that could characterize Google Search in the coming years. . From answers to paths The shift from answers to journeys Ben Gomes — Improving Search for the next years From -answers- to -paths- Credits-Euan-Carmichael- on -Unsplash From answers to paths — Credits Euan Carmichael on Unsplash Searching for information often results in a process, a series of activities carried out over multiple sessions or even days. Google intends to embrace this trend through new or improved features in Search designed for informational queries.
  
We have, for example, the dynamic organization and representation of search photo retouching results, because each information path is different even when it comes to similar topics. Or activity cards , a way to make your search history more useful and relevant, presenting the history more clearly and at the right time. To learn more about the topic here is an article by Nick Fox . Information without queries The shift from queries to providing a queryless way to get to information Ben Gomes — Improving Search for the next years Information- without -query -Credits -freestocks-org- on -UnsplashInformation without queries — Credits freestocks.org on Unsplash Information relevant to the user even when there is no explicit search.



Discover, the evolution of Google Feed must be interpreted in this sense a flow of multimedia content and topics relevant to the individual user, tailored to his specific interests. An interesting novelty is the role attributed to evergreen content , i.e. those contents which, although dated, are unknown to the individual user and therefore relevant to the latter, attractive regardless of their publication date. For further information on the topic, there is Karen Corby's article . Increasingly visual content The shift from text to a more visual way of finding information Ben Gomes.