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Few brands have symbols that are universally recognized without the need to see the logo the text. Color the choice of a brand color or colors is also a decision that must be reasoned. For example based on these strategic questions a brand can appropriate a color or play with the palette . There is also the option of adapting to the predominant colors in the sector or as long as it is consistent with the personality of the brand decision to be groundbreaking. Brands and colors there are sectors where color is the most important differentiating element however not in all sectors it is a differentiating element in itself. Since many brands share a color it must be taken into account that as important as choosing a color and a tonality is the way to use it and its combination with other elements such as typography or images.


The perception of the same color can be very different depending jewelry retouch service on the size of the surface on which it is applied as well as the materials on which it appears. Typography typography is another of the fundamental elements of a brands visual identity. It is necessary to ensure that the chosen one is appropriate and contributes to expressing the personality of the brand. And of course that it has an optimal application in the supports in which it should be used. Each font and style of letter connotes a style and a type of associations partly by itself but also by conventional or cultural factors that may vary slightly with the trends of the moment.



In general a serif typeface is associated with classicism sophistication and traditionalism and a sans serif typeface is associated with simplicity modernity and proximity. But this should not be understood as a strict or immovable rule. For some time now it has become more and more common to design ad hoc typefaces for a company but not only for the logo but as a writing font for the entire company.  a long time according to each case. Build brand visual style the definition of a visual style consists of systematizing certain graphic solutions image treatment light frames and other visual resources to achieve identity and recognition.