Packaging design by Kris Nguyen

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The question is whether it is better for your brand to stick to the classic themes of its industry, or on the contrary, to think outside the box entirely. Of course, it all depends on how you want consumers to perceive you. Ready to give your tea brand a selectable image? Read the rest of this article to learn all about tea brand branding. Preparations - To build an effective brand image, you must first know your product and your customers inside out. Tea drinkers are very numerous in the world, and they drink all kinds of teas, served in different ways, and for different occasions. Tea brand branding illustration, in shades of green Artwork by OrangeCrush illustrated logo showing a cup of tea with a bird on it set in front of a school Tea is often associated with English culture.

Logo design by anana14 illustration of two people photo retouching service sitting at a table enjoying matcha But it is just as frequently associated with Japanese culture. Illustration by Fe Melo The world of tea may be vast, but your brand is not. To narrow down everything you need to effectively build your tea brand branding, ask yourself the following questions What kind of tea is it ? Does your brand only offer one specific type of tea or do you offer a whole range? The branding of a company that offers strictly high-quality matcha will be very different from the branding of a company that offers a range of flavored black teas. Just like with wine or beer branding , the tea varietal you are offering should be one of the first and most important considerations when creating your tea brand branding.



And if you offer multiple types of tea, figure out in advance how to visually distinguish them from each other, while maintaining a consistent brand identity. The packaging of three varieties of Yerba Mate side by side This packaging design includes visual preparation instructions. Packaging design by -Z- bright alternate tea packaging If you offer several types of tea, choose different colors for your branding. Packaging design by JCZM 精诚智美via Behance . bright alternate tea packaging  via Behance . two tea boxes side by side, one blue with Moroccan mint and one red with Japanese sencha Maintain consistency in your branding by always using the same logo, even if the rest of the design changes. Packaging design by garryveda pink and peach taiwanese tea packaging Packaging design by 雷芳瑜via Behance.

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