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酒店如何使用 PPC 增加預訂量

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Опубликовано 2022-8-30 10:06:16 | Сообщения автора Награда за ответ |по убыванию |Режим чтения
сообщение изменено itssky843 в 2022-8-30 10:08
如果您為酒店進行任何營銷,那麼必須立即準備好 PPC 活動(也稱為付費搜索、SEM、搜索引擎營銷)。即使您沒有一直激活它,在需要時向細分受眾進行營銷的能力也是一個強大的工具。 如果您從未為您的酒店投放過付費搜索廣告系列,您可能想知道為什麼需要或想要這樣做,對吧?這是一個很好的問題。簡短的回答是增加預訂量並使您的酒店更有利可圖。 更長一點的答案是,PPC 是一種在可能對您的報價感興趣的人面前快速獲取營銷信息的方法。下面,我們概述了酒店可以使用付費搜索來吸引更多旅行者訪問其網站並增加預訂的一些方法。

使用 PPC 增加酒店預訂的 6 種方法 PPC 是營銷酒店的絕佳工具。嘗試以下六種策略來增加您的酒店預訂量: 1. 推廣對訪問者有吸引力但很難在有機結果中獲得高排名的特別優惠 即使使用最嚴格的SEO 程序,某些關鍵字也很難排名。例如,如果您的城 塞浦路斯 WhatsApp 号码 市舉辦年度活動。從搜索活動信息的人那裡獲得預訂會很棒。但是,在與事件相關的短語的自然搜索結果中獲得高質量的展示位置可能並不可行,因為高質量的搜索引擎優化程序可能需要時間。那時,可以在活動進行期間和活動期間通過PPC 廣告在活動相關短語上進行競價和獲得曝光。



當您意識到有大量職位空缺時進行推廣(無論是預期的還是臨時通知的,例如團體取消時) 由於各種原因,大多數酒店在不久的將來會有大量空置時會遇到一兩次。投資 PPC 的好時機。如果人們正在尋找您所在地區的住宿,您會出現。只有當人們點擊您的廣告時,您才會付費。因此,如果您有一個活動,並且您知道因為您已經測試過它可以很好地轉換預訂,那麼現在是時候進行更多投資並減少空缺了。 3. 以緊迫感促進最後一刻的預訂(今晚只需 79 美元預訂)。 與之前的情況類似,但規模更小、更直接。針對當晚的預訂進行付費搜索活動。這是填滿房間的好方法。
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Опубликовано 2023-6-15 11:53:16 | Сообщения автора

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