新兴初创企业和小型企业的电子邮件营销增长黑客

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多营销策略来来去去，但有些策略会永远存在。” 电子邮件增长黑客是一种与客户建立联系的经过验证的真实方法。 当您揭开任何成功的品牌故事时，您会发现无数的力量在发挥作用。您很有 伊朗手机号码数据   可能会在该框架中的某个地方找到可靠的电子邮件营销策略。这是有道理的。电子邮件营销带来巨大的投资回报率；根据这项研究，平均每花费 1 美元，电子邮件就会花费 38 美元。有大量的技巧可以帮助您发展业务，但大多数营销人员都知道电子邮件营销自动化可能是最强大的。这使得电子邮件成为初创公司和小型企业的一个有吸引力的选择。 电子邮件营销可以成为获取客户、推动转化甚至增加网站流量的重要工具。首先，您需要收集电子邮件地址，然后您想与他们互动。制定成功的电子邮件策略的秘诀在于优化其中的各个元素。从主题行到号召性用语再到结束语，一切都在将用户带到实际目的地的过程中发挥着独特的作用。 但这还不是全部。
为了从电子邮件营销中获得最大收益，您需要采用的技巧不仅仅是提供更高的打开率和增强点击率。 以下是一些针对新兴初创公司和其他企业的电子邮件营销技巧： 通过自动电子邮件吸引您的用户 来自自动电子邮件的消息将电子邮件发送到特定的收件人列表。此流程通常用于大规模分发，并且可以设置为每周、每月或每天在您离开时代表您进行例行检查！ 商务电子邮件营销自动化（也称为EDM 营销= 电子直邮）是您接触客户并保持竞争力的好方法。自动电子邮件可以通过创造参与空间来帮助您保持在画面中。您有多种类型的自动电子邮件：时事通讯电子邮件、基于行为的电子邮件、用于增加转化和销售的购物车放弃电子邮件、欢迎电子邮件等。对于初创公司来说，保持受众的关注度极其重要。 但电子邮件自动化不应与重复相混淆。为了吸引越来越多的客户，您需要根据用户的偏好调整电子邮件内容。



寻找灵感？ Buzzfeed 是拥有良好在线形象的网站之一，它不仅仅停留在网站或社交内容上，还管理着良好的电子邮件列表，这要归功于其 20 份电子邮件通讯，旨在满足不同用户的兴趣：健康、美容等。 你猜怎么着？通过电子邮件访问其网站的订阅者比通过其他渠道登录网站的访问者花费的时间多 3 分钟。 Buzzfeed 电子邮件营销策略 在电子邮件营销活动中利用视频来提高参与度 视频营销是让您的电子邮件营销活动脱颖而出的绝佳方式。视频是吸引观众并让他们感到受到重视的绝佳方式。他们还擅长以有趣、令人难忘的方式展示公司！它还使您能够通过实时提出问题或获得有关客户对您产品的看法的反馈来与客户进行互动和参与！ 在电子邮件中添加视频是尚未得到充分利用的电子邮件营销技巧之一。电子邮件中的视频可以将点击率提高近 200-300%。 作为初创公司，您可以从讲解视频中受益匪浅。如果您有足够的预算用于视频营销，请从视频制作公司获取解释视频。不要将您的视频限制在目标网页上。在您的电子邮件中发送出去。 这些视频还可以使电子邮件共享量增加 。

因此，如果您在电子邮件中包含视频，则该电子邮件被转发的可能性就会更高。这个技巧有助于创造“口碑营销”效果；当同行推荐时，人们购买产品/服务的可能性会增加 92%。 可以通过嵌入或包含链接将视频合并到电子邮件中。 提示如下：在电子邮件正文中使用视频帧中的静态图像，并通过提供链接将用户引导至网站。 您想将电子邮件营销增长黑客应用于您的初创公司或企业吗？ 立即联系增长黑客 通过电子邮件致电他们以采取行动 在电子邮件中包含 CTA 无疑是顶级的电子邮件营销技巧，但是……出于某种原因，我仍然看到很多电子邮件营销人员、企业家、初创公司创始人、企业主和增长黑客忘记了这一点。对于初创公司或小型企业来说，通过号召性用语来吸引订阅者单击按钮或回答问题是电子邮件营销的必要条件。 您的号召性用语 (CTA) 可以在您的电子邮件策略中提供实际结果，因为它可以让用户超越电子邮件并导致购买、预订或只是进一步阅读。号召性用语可以是按钮或链接。如果有效使用 CTA，将帮助您增加销售额。

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