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Content of the page or the intended audience. To make sure your image set is solid, try running some of these tests: Try testing photos with people or photos without people. Photos with people often seem staged and unnatural, but on the other hand, images with people can help visitors connect with the brand. Test icons and vectors rather than photographs. Sometimes photographs are not able to illustrate key points as well as vectors or other images. Test the size of the image on the page.
Test where the image is placed - or if there is an image on the page. Test product images and screenshots instead of images with more abstract meanings. (This is especially the case for things like SaaS. Of course, product images would be used for things like e-commerce, restaurants, and retail.) Test a new header image. Test a banner with text, above or instead of a header jewelry retouching service image. Rework your layout Sometimes your landing pages need a structural overhaul. It can be hard to get there with A/B testing, but it can be done. And while the general best practice is to test only one item at a time, sometimes it is useful to
test at multiple variables. Most people read content in an “F” pattern. Try to place your most important items so that they fall into this line of sight. Test a page with a header image or banner versus one without. Test by including the CTA as part of the header image rather than completely separate. Put your copy to work Your landing page copy tells your story. We all know that content is king, but it arguably remains the short end of the stick when landing pages are created on the fly. It can be beneficial to review the value of your copy and test different strategies to make the copy more impactful. Test new copy to try to make the page more compelling. Look at the traffic stats for the page in question, then