Friend or foe the evolving relationship between AI and design

Lifeboy

Machine learning (ML) and artificial intelligence (AI) are big news. They’ve been asked to everything from drive cars to predict civil war—so it’s no surprise to see the technology being applied to graphic design. But exactly how AI and design will work together remains to be seen. Supporters claim they will augment design and free up creatives to produce even better work. Critics say they’ll leave designers out of jobs and start a race to the bottom. So who’s right, and what do ML and AI have to do with graphic design? What is the difference between artificial intelligence and machine learning? — AI-generated portrait of a woman This artwork was made by typing prompts into Midjourney, one of the leading AI design applications via beincrypto When many people think of AI they think about robots. But AI and ML aren’t necessarily about machines that can walk or talk—they’re about machines that can learn and make decisions.

Machine learning describes IT systems that process large amounts of data, which they then independently use to recognize patterns and build better and better results. ML applications can detect faces, suggest the best route into the office or flag potential fraud from thousands of everyday online transactions. Artificial intelligence is a broader category covering systems that can perform tasks that require human-like intelligence. ML is a major part of AI, but AI also includes functions such as background remove service reasoning (making logical inferences from data), language processing (so the AI can communicate naturally with humans) and planning (being able to set and accomplish goals). The machines aren’t just on the rise… they’re getting creative — One of machine learning’s main strengths is its ability to churn through an enormous amount of data and produce sophisticated results. ML and AI play a big role as behind-the-scenes processors, crunching data to give us tailored suggestions for our next possible Netflix binge or comparing online essays to detect plagiarism.



Advert for a company offering deep learning solutions This company uses machine learning to predict forest fires and traffic congestion by CristianG. But these tools are increasingly in the front seat. They can guide self-driving cars and develop recipes. AI has made films (including Zone Out, which features a man discussing having sex with a jar of salsa), claims it can write content five times faster than a human and has created a whole art exhibition in Amsterdam. Google ended up firing an engineer who claimed its chat AI, LaMDA, had a soul. So will AI replace graphic designers? Not quite. Let’s have a look at what design tools can do, what they can’t, and what the implications for the industry are. How AI design works — Just as AI in other fields has had some teething problems—think racist chatbots or self-driving cars that find traffic cones deeply confusing, AI in graphic design is in its early stages.