All You Need to Know About Content Saturation (and How to Tackle It)

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Content saturation: it’s a challenge that no content creator wants to face but eventually, you’ve got to bite the bullet.

Content forms the bane of a digital marketer’s SEO existence. But content saturation could evolve into a potential thorn in your content marketing efforts if you don’t address it head-on.

Did you know that only 19% of companies believed that their Whatsapp Mobile Number List online content marketing efforts were successful in 2021? What’s more alarming is over 90% of content goes unread on the internet.

So what can you do to make YOUR content stand out amongst the masses?

As you design, navigate and grow your content marketing strategy, here’s everything you need to know about content saturation and the proven methods to combat this rising challenge so that YOU can be among the 10% who are seen.

What is Content Saturation?
It's common knowledge that we're living in an age where people can get just about any information they need with a few taps of their thumbs, making businesses compete even more constantly for attention. One such challenge is content saturation.

_Simply put, content saturation refers to the over-abundance of content on the internet for users' attention. _

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When people have too many options of where to click, they will find it harder to connect with something that speaks to them and delivers your brand message.

It's not just competing for consumer attention either. In order to get your business or service in front of potential clients and boost your CRM, you have to make sure that your website or digital profile has been optimized for search engine results (SERPs).

Matt Janaway, CEO of MarketingLabs, puts this brilliantly.

“Even though there's saturation in terms of volume, there isn't always saturation in terms of quality.”



That means coming up with new and interesting ways to keep your content relevant and valuable to your readers.

“It could be an infographic, a video, a podcast, data, or a downloadable template. Adding that one thing to improve the post for visitors can make all the difference.”