SilverPop (IBM)… But there are also start-ups (some are French)

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Which offer solutions , such as Webmecanik, Sarbacane, Plezi… These lists are not exhaustive. Eloqua indicates on its site: offering “a personalized experience” to prospects and “campaigns adjusted according to audiences on all channels”. Tools like Visiblee or GetQuanty may be accessible and allow you to take your first steps. Visiblee indicates on its site that it “allows you to identify anonymous visitors who do not leave their contact details” then specifies: “97% of visitors to your web page do not leave contact details.
  
With Visiblee, you will discover in real time the prospects who know you Email Data and who are interested in your offer”. GetQuanty “analyzes in real time the behavior of your visitors on your websites, blogs, social networks and emails”. What is the added value of these solutions? These solutions work and are generally very effective from the moment an Internet user arrives on the company's site. Once on the site, depending on its behavior: origin of traffic, keyword used to arrive on the site, time spent, pages viewed, searches carried out on the site, forms completed, documents downloaded (white paper, customer case, calculator …)… the marketing automation program will be put in place.



In relation to the sales cycle In an approach to implementing marketing automation, the sales cycle is scripted. We operate in “if”… “then”… “If” the Internet user does this action, “then” this will trigger this other action. The success of the program lies in this work of reflection and identification of all possible tasks in order to determine those which can be automated. The objective is obviously not to lose any leads and to transform as many as possible into customers. It is therefore essentially a time saver, to automate tasks that do not create much value in themselves (sending an email following downloading a white paper).