How to choose the product mix without being at a loss

shikapatho

Choosing the product mix is ​​not easy. Create a new product, put them on the shelf, have a different mix, always stick with the same products, check market turnover, invest in stock, engage my sales team more. Phew, it's a lot to think about, but after all, which products  really generate greater revenue for your company?

Have you ever heard of pineapples products? Or products that are a real cash cow? And those “top star” products? There are also those products that are a real question mark. But what does this have to do with? Let's go!

Nowadays, many directors are afraid to take risks by putting a new  whatsapp data product on the shelf, but they are also afraid of falling behind in the different options that their competitors offer their customers. Buying stock and investing in advertising so that sales remain flat is no businessman's dream, right?

Thinking about this problem, I'm going to give you a way to help you make a more effective decision when choosing your product mix: the BCG Matri.



This matrix is ​​a technique that is based on the life cycle of products, to analyze how their market turnover occurs. It was developed in the 1970s by Bruce Henderson for a consulting company BCG – Bonston Consulting Group. Its main function is to designate the products that produce the most profit, those that are most profitable, those that are stagnant or in decline and those products that are unknown.

Question marks : these are newly launched products that do not have a strong market share, are still under analysis and require a large investment from the sales team, both to show what it does and to encourage people to buy . Therefore, it has a low participation. However, it is good to keep an eye on it, as it has a strong chance of becoming a star product on the market, if it is constantly growing. But it can also directly become a pineapple.

The stars: These products have a high market share and generate a good profit for the company, however, they are in a growth phase and require a strong investment in publicity and differentiation from the competition.